Trident Group are proud to support and sponsor the Parliamentary launch of Stop the Social Housing Stigma’s Journey Planner.

Social Housing Stigma affects nearly half of all social housing residents and has been raised as the most important issue to residents in Ministerial roadshows that took place post the Grenfell tragedy. It had previously been under researched until the Stop Social Housing Stigma launched their campaign working with the University of Durham, Sheffield Hallam University, Chartered Institute of Housing (CIH), TPAS and YD Consultants.

Trident Group were one of 11 pioneering housing associations and councils involved in the pilot scheme which fed into this trailblazing research. We held meetings with residents in the Winter which created a series of actions designed by residents and colleagues with the help of the researchers.

As part of these actions, we changed our office layout to make a more friendly space; improved our transparency on how residents are involved in decisions and recruited a resident board member. 

The event held on Monday (19 May 2025) at Parliament was hosted by Ben Coleman MP and the Stop the Social Housing Stigma Group. Trident Group customers and colleagues attended the event where they met key partners including Richard Blakeway of the Housing Ombudsman.

Collette Eden, who works in the Justice System and a Trident resident of 13 years, said:

“It was really interesting to be part of this event. We met residents from other housing associations, that were there to discuss their experiences and why we are fighting for changing how people look at social housing and the stigma attached to it. For myself, I think it is really important for people to be treated with respect and dignity and to be treated as if it was your own house. I’m all for us all coming together to get things moving and very proud to be involved with Trident on this important campaign.”

Mike Crump, former Police Detective, Mental Health Campaigner, and resident Committee member, added:

“In a sector that will inevitably become more not less important over the coming years as the need for social housing grows, the stigma attached to people living in social housing needs to be tackled and addressed. The event was very well attended by a network of officers and residents from Housing Associations across the UK. It is important that this network continues to grow and build on the significant work already done to seek to tackle and address stigma and discrimination often directed at people living in social housing.”

Nigel Wilson, Trident Group Chief Executive, commented:

“We believe that it is vital that we as housing associations tackle social housing stigma. Our residents are at the heart of what we do and are valued members of our team making key decisions in our committees and resident groups. Trident are proud to support this campaign and we hope others join us in doing so.”

Trident Group are committed to continuing to support the campaign to tackle the Social Housing Stigma.